A website is the first step for digital marketing. It is the most valuable asset for your business and the face of your business in the world. A careful planning and design of the website can help you grab the user attention and make you stand apart from your competitors. Let us discuss some key elements that need to be kept in mind while designing the website.
Purpose:
The website is the face of the business. It must have a clear purpose and should be designed keeping in mind its target audience. The complete presentation of the website must be carefully planned and designed with utmost care.
Organization:
The website must not look cluttered on the screen. Everything present on the website must be organized and should follow a predefined structure. The website must be designed keeping mind the target audience. A well-presented and organized website is easier to maintain and is user-friendly.
Colours:
Every colour has its purpose. The website must make full use of colours depending upon the purpose of the website. A well-planned colour palette with proper shades and contrasts for foreground and background can make the website appealing and readable.
Font:
The proper font size and style can make the website readable. You can use the font style and size depending on your target audience avoiding the use of multiple styles in one go.
Graphics:
Simple text with no graphics or use of only graphics with no proper content or text can ruin the purpose of the website. The text and graphics including videos and images must be used optimally for making the website eye-catching and interesting to the users.
Easy to navigate:
This is again a crucial element for a good website. Too much content on a single page or too less to accommodate on the screen does not give appealing effect to the users. Too much content may force the user to scroll a lot to reach to the relevant information.
Content:
The content is what you are presenting on the website. May it be presented in the form of text, video or image, it is what the business is all about. The words must be carefully chosen for the good website. The copied content or with an impractical use of words can spoil the interest of the users and may also lead to been marked as spam by the search engines.
Speed of download:
No one likes to wait for the website to download. It the site is taking time, the user may switch to the competitor's site that loads faster. Optimum use of graphics can help the website to take reasonable time.
Links and community:
You can make use of hyperlinks to make the navigation easy, but that do not give emphasis on the website to look like a box of hyperlinks. Keep the website looks simple and easy to use.
Also links to communities like LinkedIn, Google+, Twitter, Facebook, etc. These links with the communities make the website credible and gives the users an opportunity to interact with you.
SEO:
If the website is not searchable, will not serve any the very purpose of promoting the business. The website must have the proper keywords and must be updated regularly to keep the searched engine scores high.
Contacts:
Although the website is the virtual presentation of the business, but the human touch must be there for a website to be competent to serve its main purpose. The contact detail of the company makes it reliable and trustworthy.
The designing of the website needs to be done once, but to be available for the end customers it must be updated regularly, and needs to be changed from time to time to keep the freshness intact.visit africawebcloud.com[www.africawebcloud.com] for website design and development.
